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Black Country in Motion

Black Country in Motion was a pilot Sport England funded 3 year project which challenges the barriers that communities, age 14+ across the Black Country have to participating in sport and physical activity.

In delivering the project, we had the vision of "Sport for the Community, by the Community"

Black Country in Motion has been instrumental in getting over 1,100 new people taking part in physical activity over the last 3 years whilst funded by Sport England. We recognise that this could not have been achieved without the hard work of the volunteers and community organisations in the areas, along with Wolves Community Trust. We have now reached the end of our Sport England funding and Wolves Community Trust and Black Country Consortium Limited have agreed to continue funding the project initially up to 31 March 2017.

This commitment means that we are able to build on some of the successes and look at how we can keep many of the initiatives moving forward. The budget is tight and as a result, one of the responsibilities moving forward will be to help organisations gain access to sport funding to provide more opportunities for the communities in the Black Country in Motion Zones. We have expertise to enable organisations to apply for funding such as Sport England Small Grants and Sport and Comic Relief to keep things going and in some cases to introduce new activities,. We also know in the new year that other announcements will be made on Sport England funding to try and get more people to take part. We want organisations to be ready to access these larger funds.

This will help your organisation to grow and in turn provide more opportunities for people to take part in sport and physical activity in the Zones.

For further information contact: Rachel Smith on 07532 411166 or email

Exercise to Music LadiesThe research we initially commissioned by Coventry University gave us our initial findings for delivery of the project.  The research has told us that the current sport and physical activity offer didn't appeal to our communities, so we are aiming to do something different to engage people in sport and physical activity.  If you would like to find out more about the research, click here.

With our partners for the programme, we have identified 8 zones across the Black Country, where activity will be taking place.

These 8 zones are:

Locality Health Sport Zones
Dudley Castle and Priory
Netherton and Woodside
Sandwell Smethwick
Tipton Green
Walsall Blakenall
Bentley and Darlaston North
Wolverhampton East Park
Bilston East

Following the research our Activators went into each of the 8 zones to really try and understand what the local communities wanted to do.  Following that, we have developed a programme activities for people to take part in.

If you are a resident or organisation in one of the above communities, we would be really keen to hear what you would like to do.  Please get in touch with one of our Activators to express your interest:

Rachel Smith on 07532 411166 or email

All sessions are either FREE or  LOW COST - so get in touch!

The project is part of a PhD Research Study being delivered by the University of Wolverhampton.

Our key partners in delivering the programme are Dudley MBC, Sandwell MBC, Walsall MBC, Wolverhampton City Council, the University of Wolverhampton and Wolves Community Trust.

For further details on the project delivery Black Country in Motion, please email Joe Smith.