17 Feb 2017
British Triathlon Calls on Black Country Women to Give Tri a Try
British Triathlon have teamed up with Sport England’s This Girl Can
campaign to launch a new pilot scheme to encourage Black Country women to think
differently about how they get active.
The emphasis is placed on moving away
from traditional ‘New Year fad diets’ and using triathlon-based activity to get
healthy, fit and have fun in the process.
With female participation in triathlon at an all-time high, the campaign
aims to encourage a new wave of women to take their first step into the sport
The pilot, titled ‘This Girl Can… do triathlon (any which way she
likes)’ asks women across the region to take part in one swim, one cycle and
one run/walk every week in March.
Support will be available through a range of local GO TRI activities to
help those looking to start out on their triathlon journey. A special Facebook
group has been set up where women can access top tips and advice about all
things triathlon, and getting fit and healthy. Those taking part will be asked
to pledge their weekly activity using an online platform throughout the
Natalie Justice-Dearn, British Triathlon Director of Delivery, said:
"Sport England’s This Girl Can campaign is a national celebration of active
women, no matter what activity level they may be at.
"The scheme we are launching across the West-Midlands aims to build on
this by offering triathlon-based activity as a simple and adaptable way of
improving fitness that can easily incorporated into a busy lifestyle. It will
link in with our national GO TRI programme, designed as a low-cost, easy access
pathway into the sport for compete triathlon beginners.
"Activity could include a length of the local pool, a cycle on a static
bike in the gym and a jog around the block with friends; it’s completely down
to the individual to decide what works best for them.”
The pilot scheme will run across , the Black Country, Staffordshire, Birmingham,
Warwickshire, Worcestershire, Herefordshire and Shropshire. Women who want to
take part can join the private Facebook group www.facebook.com/groups/thisgirlcandotriathlon/.
For more information on what British Triathlon are doing to support
women’s participation, please visit here. For information on GO TRI, please visit here.
FOR FURTHER INFORMATION, CONTACT:
Helen Barklam on firstname.lastname@example.org
or 07739 526556.
Alternatively, contact email@example.com.
Please visit http://www.britishtriathlon.org/media
for British athlete profiles, free images* and general information about
triathlon. *Please refer to image use restrictions in the gallery section of
the site (http://www.britishtriathlonmedia.org/media/licence)
About British Triathlon
British Triathlon is the Governing Body for the
sport in Great Britain. It is responsible for raising the profile and
delivering elite performance for Triathlon, Paratriathlon, Duathlon and
Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern
Olympic and Paralympic sport with talented world class athletes, coaches and
support staff, focused around delivering world-class success and inspiring
Great Britain is home to double Olympic Champion
Alistair Brownlee, 2016 silver and 2012 bronze medallist Jonathan Brownlee and
2016 bronze medallist Vicky Holland. In addition, British paratriathletes
returned from the Rio 2016 Paralympics with one gold, two silver and one bronze
medal courtesy of Andy Lewis, Lauren Steadman, Alison Patrick (Guide: Hazel
Smith) and Melissa Reid (Guide: Nicole Walters) respectively.
We also have a strong squad of highly world ranked
elite triathletes, and emerging talent from our youth development programmes https://www.britishtriathlon.org/media/statistics.
There are over 1,200 triathlon events conducted in
Great Britain each year, a figure which grew by 63% between 2012 and 2016.
British Triathlon is committed to being a leader in environmental awareness in
sport, protecting the environment in which we operate today and in the future.
British Triathlon is a beneficiary of the UK Sport
Lottery funded World-Class Programmes (WCP). The programmes focus on
performance sport with the aim of achieving sporting excellence on the world
stage. Further information can be found on the UK Sport website at www.uksport.gov.uk.
for downloadable image galleries, detailed athlete profiles, results, stats and
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