Move 4 Summer: celebrating the opportunities across the Black Country to be active. Click here to find out more!

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This Girl Can

This Girl Can is the nationwide campaign developed by Sport England to get women and girls moving, regardless of shape, size and ability.

It's time that FIT GOT REAL

Together, through This Girl Can, we have encouraged 2.9 million women and girls to get more active. Thank you for being a registered supporter and helping to make this happen.

But our work isn't yet done. Our research shows that many women and girls still feel alienated and excluded from the conventional world of exercise. Frankly, their realities feel entirely at odds with the definition of exercise imposed upon them.

They don't have hours of time to dedicate to the gym, money to spend on the latest kit, or the relentless energy to achieve what the industry tells them 'counts'.

Until this changes, getting active feels like an impossibility.

Fit Got Real is the latest phase of This Girl Can. It's a celebration of all the ways real women actually get active all over the country. Our girls may or may not have full time jobs and full time kids, but they all have full-on schedules.

So, when they exercise, they get active in clever ways that fit into their busy lives. It might be cycling to work. It might be taking the dog for a run. It might simply be getting down and dirty on the kitchen floor doing sit-ups. Fit Got Real isn't about gimmicks, pricey kit or huge subscriptions; it's about the real insights of how real women really get active.


For more information on the This Girl Can campaign click here.

To view the latest campaign video, click here.


Best practice examples and initiatives from across the 5 key indicators on how you could utilise your Primary PE and Sport Premium funding.

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Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

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Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

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RT @BritishJudo: Applications are now open for the @BritBlindSport Youth Advisory Panel For more information, and to get involved, follow…
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County Sports Partnership Network
Sport England
Include Me West Midlands
Youth Sport Trust
Activity Alliance
Youth Endowment Fund
Sporting Equals
West Mids PCC
Dudley CVS
One Walsall
Dept of Health
Dept for Education
Equality Standard in Sport