Move4Summer 2021 - celebrating opportunities across the Black Country to be active

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This Girl Can

This Girl Can is the nationwide campaign developed by Sport England to get women and girls moving, regardless of shape, size and ability.

It's time that FIT GOT REAL

Together, through This Girl Can, we have encouraged 2.9 million women and girls to get more active. Thank you for being a registered supporter and helping to make this happen.

But our work isn't yet done. Our research shows that many women and girls still feel alienated and excluded from the conventional world of exercise. Frankly, their realities feel entirely at odds with the definition of exercise imposed upon them.

They don't have hours of time to dedicate to the gym, money to spend on the latest kit, or the relentless energy to achieve what the industry tells them 'counts'.

Until this changes, getting active feels like an impossibility.

Fit Got Real is the latest phase of This Girl Can. It's a celebration of all the ways real women actually get active all over the country. Our girls may or may not have full time jobs and full time kids, but they all have full-on schedules.

So, when they exercise, they get active in clever ways that fit into their busy lives. It might be cycling to work. It might be taking the dog for a run. It might simply be getting down and dirty on the kitchen floor doing sit-ups. Fit Got Real isn't about gimmicks, pricey kit or huge subscriptions; it's about the real insights of how real women really get active.


For more information on the This Girl Can campaign click here.

To view the latest campaign video, click here.


The go-to place for schools to find local organisations to support their physical activity provision.

Read more about the Supplier Hub


Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more about the Insight Hub


Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

Read more about the Training Hub

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RT @HealthySpacesWC: We are looking for volunteers to help with tree planting at George Rose Park in Darlaston. Planting is being funded…
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