The ‘Creating an Active Black Country’ strategy focuses on tackling inequalities in physical activity levels. Active Black Country and partners are committed to placing people at the heart of this approach.
This People Plan outlines the key areas local partners have identified to develop a workforce that is reflective of the local population, and can engage and inspire local people to be active.
Active Black Country work with many partners; how we recruit and develop our own organisations people to engage local partners in a collective approach to people development is critical. The potential benefits of expanding our collective workforce through advocating a people led approach to tackling inequalities in activity levels is significant. Our organisation and partners consider building broader capacity across the Black Country an absolute necessity if we are to realise the regions long term ambition for the Black Country where all ages, abilities and backgrounds are able to be active.
