Know Your Customer


Know Your Customer is an interactive development tool to support all new and existing members of the Black Country sport and physical activity workforce, and can help you engage with your participants.

The tool which was produced following research with communities across the Black Country, considers the main motivations that individuals may have for starting or continuing with sport and physical activity, and offers ideas and short videos that can help to develop your coaching. It refers to participants as customers and is designed to help you as a coach, helper or activator place the customer at the heart of their coaching journey.

Download the resource or view the short videos below.


Download the Know Your Customer Document