Creating an active, healthier region
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INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.
Latest news from Active Black Country
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25/09/2026
Free Bikes initiative makes active travel more accessible for Dudley hospital staff
Programme focuses on supporting staff on lower pay bands who may face barriers to accessing a bike.
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16/09/2026
Football Foundation PlayZones Making an Impact in Sandwell
PlayZones are helping more Sandwell residents get active through free, inclusive sport and physical activity sessions.
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11/09/2026
Meet the Team - Richard Bradford, Education Programme Manager
Richard Bradford talks about his role in supporting schools and education partners across the Black Country.
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