Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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 Creating an active, healthier region

We Understand

We Collaborate

We Influence

INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

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WATER SAFETY PROGRAMME

Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

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Latest news from Active Black Country

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29/05/2026
Meet the Team, Rana Aytug, Strategic Lead for Impact
Rana Aytug talks about her role in helping demonstrate the difference our work makes for people and communities.
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11/05/2026
Meet the Team, Masuma Begum, Community Engagement Officer
Masuma Begum shares her passion in supporting communities thorough her community engagement work.
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05/05/2026
Podcast - How community engagement is improving understanding of inactivity challenges
Community voices are evidencing the needs, motivations, barriers and hopes of people.
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