Creating an active, healthier region
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INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.
ACTIVATION ACADEMY
Resources and training material to support the Black Country sport & physical activity workforce.
Latest news from Active Black Country
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27/06/2025
Teamwork on Show at 14th Black Country School Games
More than 1,000 pupils from 88 schools took part in this year's School Games.
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20/06/2025
Fitness and nutrition programmes in Walsall build healthier habits
Gender-specific programmes in Walsall benefit inactive adults.
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16/06/2025
Success of water safety initiative for Asian and Black women leads to ‘ladies only’ sessions
10-week programmes have addressed challenges that stop groups of women from swimming or taking part in water-based activities.
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