Creating an active, healthier region
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INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.
Latest news from Active Black Country
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05/05/2026
Podcast - How community engagement is improving understanding of inactivity challenges
Community voices are evidencing the need, motivations, barriers and hopes of people.
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30/04/2026
Meet the Team, Alys Murphy, Health and Physical Activity Strategic Lead
Alys Murphy, our Health and Physical Activity Strategic Lead, talks about her role and what drives her to get more people active
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23/04/2026
Active Lives data highlights progress in getting more people active
Black Country remains the region with the highest levels of inactivity.
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