Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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Inclusion & Diversity

We’re committed to working proactively to ensure access to sport and physical activity for anyone, regardless of individual circumstance or background.

Our greatest inequality in the Black Country is deprivation and our residents face complex and multiple disadvantages.

We need to further understand and support our residents to encourage physical activity engagement. Understanding our local place sits at the heart of our inclusion approach and supports our ambitions to develop meaningful relationships with a broader range of partners who understand and advocate for our communities needs and share our agenda to provide equality of opportunity for all.

Our role as a charity - working to address equity of opportunity for local people - means we have a responsibility to develop understanding and to role-model organisational approaches to equality, diversity and inclusion. 

The Diversity & Inclusion Action Plan (DIAP) outlines our internal objectives to achieving our ambitions of a diverse, inclusive and highly skilled Active Black Country workforce and boardroom which is representative of the local places we serve. It sits alongside our People Plan which has Equality, Diversity and Inclusion (EDI) at its heart. Read our DIAP here

Active Black Country is committed to being an anti-racist organisation and proactively tackling the racial inequalities that prevent or discourage people from leading active lives and enjoying the benefits of sport and physical activity, whether as participants, volunteers or by working in the sector. Read our racial equality commitment.

  • Cultural Diversity

    Active Black Country takes a proactive approach to reducing physical inactivity among BAME communities and increasing access to opportunities.

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  • Disability/Long Term Health Conditions

    We’re committed to supporting disabled people into sport & physical activity.

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  • Mental Wellbeing

    Physical activity can reduce stress and anxiety – find out about the work we’re doing to support your mental wellbeing.

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  • Women & Girls

    Take a look at the work we’re doing to support women & girls into activity.

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  • LGBTQ+

    We’re looking to gain an understanding around LGBTQ practices to build our awareness of the sport and physical activity offer across the Black Country.

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  • Faith and Sport

    Connecting faith centres to physical activity and wellbeing opportunities.

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INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more about the Insight Hub

WATER SAFETY PROGRAMME

Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

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