Our greatest inequality in the Black Country is deprivation and our residents face complex and multiple disadvantages.
We need to further understand and support our residents to encourage physical activity engagement. Understanding our local place sits at the heart of our inclusion approach and supports our ambitions to develop meaningful relationships with a broader range of partners who understand and advocate for our communities needs and share our agenda to provide equality of opportunity for all.
Our role as a charity - working to address equity of opportunity for local people - means we have a responsibility to develop understanding and to role-model organisational approaches to equality, diversity and inclusion.
The Diversity & Inclusion Action Plan (DIAP) outlines our internal objectives to achieving our ambitions of a diverse, inclusive and highly skilled Active Black Country workforce and boardroom which is representative of the local places we serve. It sits alongside our People Plan which has Equality, Diversity and Inclusion (EDI) at its heart. Read our DIAP here
Active Black Country is committed to being an anti-racist organisation and proactively tackling the racial inequalities that prevent or discourage people from leading active lives and enjoying the benefits of sport and physical activity, whether as participants, volunteers or by working in the sector. Read our racial equality commitment.





