Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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Inclusion & Diversity

We’re committed to working proactively to ensure access to sport and physical activity for anyone, regardless of individual circumstance or background.

Our greatest inequality in the Black Country is deprivation and our residents face complex and multiple disadvantages.

We need to further understand and support our residents to encourage physical activity engagement. Understanding our local place sits at the heart of our inclusion approach and supports our ambitions to develop meaningful relationships with a broader range of partners who understand and advocate for our communities needs and share our agenda to provide equality of opportunity for all.

Active Black Country is committed to being an anti-racist organisation and proactively tackling the racial inequalities that prevent or discourage people from leading active lives and enjoying the benefits of sport and physical activity, whether as participants, volunteers or by working in the sector. Please read our racial equality commitment.

INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more about the Insight Hub

ACTIVATION ACADEMY

Resources and training material to support the Black Country sport & physical activity workforce

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