Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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The Black Country is home to 1.2 million people across the four local authority areas of Dudley, Sandwell, Walsall and Wolverhampton. It is an area proud of its industrial past and technological future and embraces its demographic diversity as a key component of the area’s character and strength. It’s also a place that’s aware of its considerable challenges. The lives of Black Country residents are heavily influenced by a unique set of characteristics including high levels of deprivation, low skills levels and high unemployment.

The datasets provided in this section have been selected due to their connection and interdependency with physical activity and sport. For example, whilst air pollution and physical activity aren’t indicators that would naturally be associated with each other, the positive impact that increased activity can have on air quality levels (via reduced use of motorised transport) makes it a wider determinant of health that should be duly monitored.

To view the most up to data information in relation to physical activity in the Black Country, click here.

Data on the Insight Hub is separated into 4 sections; Communities, Education, Workforce and Health & Wellbeing.