Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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We are working closely with Local Authority, Community, Health and Education partners to coordinate investment across and within priority wards, and are seeking to create a more integrated sense of place within the communities and generating insight and learnings. Click on the links below to understand more about the insight we’re capturing and the programme of research that we’re developing.

The activity levels of any given person are beyond the influence of leisure centre opening hours, council strategies or even that person’s own motivation. This challenge has promoted Active Black Country to adopt an asset-based approach across 8 priority wards. The priority ward areas are selected using a combination of National Data and align with the economic regeneration corridors.

Black Country Map
Select a ward or Local Authority on the map
for key learnings about the area