Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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Downloadable Learnings

  • Blueprints for the Relationship between Physical Activity and Preventable Conditions

    To enable relationships to be made between Active Black Country and the soon-to-be recruited Link Workers that will be part of the new Primary Care Networks, Blueprints into the relationship between physical activity and a number of preventable conditions have been created.


  • Social Prescribing – lacking opportunities for activity

    Managed by Wolverhampton VSC, there are currently 5 social prescribing link workers covering Wolverhampton taking 18+ referrals from GPs across the city and signposting them to appropriate services. There are, however, a dearth of opportunities when it comes to signposting to physical activities.


  • Wider Determinants of Child Inactivity

    Since June 2019, Active Black Country have been working with partners in the STP to develop a project using the principles of Population Health Management to increase levels of physical literacy amongst 0-11 year olds in Dudley, Sandwell, Walsall and Wolverhampton. The NHS Strategy Unit carried out a literature review of research that had been carried out into the subject of physical literacy and it was identified that there was a knowledge gap in relation to risk stratification and understanding the factors that account for variance in levels of childhood activity levels. In parallel to the project, a cross-CCG team of analysts worked to improve our understanding of this subject using the data we have available.


  • Awareness of CMO Activity Recommendations Amongst Healthcare Professionals

    The role of the Health Coach is potentially crucial in relation to tackling inactivity. The amount of time GPs have with patients is limited, however more are now making referrals to health coaches, healthcare professionals who have time to better understand a patient’s more holistic lifestyle needs and are in a position to cascade important advice regarding activity. Since late 2019, the ABC Head of Insight has been invited by the Black Country and West Birmingham STP to be a regular presenter at a series of Health Coaching training sessions across the Black Country as the STP look to increase capacity of this important role. These sessions are also used to gauge the knowledge of current and aspiring healthcare professionals in relation to physical activity guidance.