Skip to main content

Meet our Board

Chair and Vice Chair

Deborah Williams Chair Independent Consultant (Government and International Development)
Amanda Tomlinson Vice Chair Chief Executive, Black Country Housing Group

Independent Non-Executive Directors

Kim Babb Project Manager Black Country Talent Match
Anam Choudhury Chief Executive Officer Sandwell Community Hubs
Richard Callicott OBE Chief Executive Reddenhill Consulting Ltd
Arwyn Jones
Dr Richard Medcalf Director of the Institute of Human Sciences University of Wolverhampton
Ash Rai Chief Executive Sandwell Leisure Trust
Guy Shears Executive Principal Central RSA Academies Trust

Nominated Local Authority Representatives

Dr Lisa McNally Director of Public Health Sandwell MBC
Cllr Farut Shaeen Cabinet Member for Living Healthy Lives Sandwell MBC
Cllr Nicolas Barlow Cabinet Member for Health and Adult Social Care Dudley MBC

Advisory Members

Jennie Bimson Olympian - Founder and Managing Director Gold Ambassadors
Rachel Conlisk Director Creative Active Lives CIC
Paul Griffiths Founder and Director Aspire Sports Limited
Chris Jones Project Director Commonwealth Games 2022 Aquatics Centre
Sue Wilkinson MBE Chief Executive Officer Association for Physical Education (afPE)

Advisory Officers

Ian Carey Director Active Black Country
Sarah Middleton Chief Executive Black Country Consortium Ltd



Best practice examples and initiatives from across the 5 key indicators on how you could utilise your Primary PE and Sport Premium funding.

Read more


Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more


Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

Read more

Subscribe to our newsletter

Sign up to receive monthly updates

County Sports Partnership Network
Sport England
Include Me West Midlands