Active Black Country is the Active Partnership for the Black Country region providing the strategic leadership for sport and physical activity across the areas of Dudley, Sandwell, Walsall and Wolverhampton.
We believe that being active has the power to improve people’s lives, that it is everyone’s right to be active and play sport and that everyone in the Black Country has equal access to the benefits of a more active, healthy life.
The Local Challenge
The activity levels of Black Country people are significantly determined by their income, ethnicity and where they live. 556,142 Black Country people live in 20% most deprived parts of England. This pre-existing inequality significantly contributes to over 36.4% of our adult population being classed as inactive. Inactivity promotes wider health inequalities – 480,497 of our adult population live in areas with the greatest levels of poor health.
- Unite all people and partners who have a role to play in tackling the inequalities that prevent Black Country people from being active.
- Harnessing the power of working together to realise everyone’s right to be active and reduce health inequalities.
In October 2022, we launched our new strategy 'Creating and Active Black Country' - click here to read more.