Active Black Country is a small committed partnership, operating as the strategic lead for Sport and Physical Activity across the Black Country region.
We have a passionate belief that physical activity and sport can improve people’s lives and that it is every residents right to be physically active and play sport. Our Vision is ‘That it is easier for Black Country communities to be physically active and to be safe secure and passionate about Sport’
We aim to get our 300,000 inactive residents active, keep them active and promote the Black Country region as a great place to live, work, learn and play.