We are’ Calling to Action’ the Black Country, and we will use the coaching workforce to unleash people to take their first steps to become physically active. We will look at recruitment, development and deployment to reach wider audiences to progress towards their goals, and in turn provide a greater level of customer engagement and service across the area.

Based on what we know from individuals, groups and businesses in the Black Country we have skill shortages in, technical and non-technical aspects. Our biggest focus will be improving the non-technical soft skills such as Empathy, Team work, communication etc.  We will utilise our Workforce Development System to make this change. This will then support and go alongside the continuation of up skilling the workforce in the technical aspect, such as traditional coaching and sporting qualifications.

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If you have any questions regarding your coaching journey call 01384 471110.