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Older Age Adults

We know that 36% of people aged 55+ are currently inactive compared to 26% of the population as a whole.

Across the Black Country we also know that 36.8% of those aged 55 – 74 years of age are inactive. Additionally, 61.2% of those aged 75+ are inactive across the Black Country.

We also know that the over 55s age group is a diverse group and a 55-year-old might not have much in common with a 75-year-old.

There are big differences in perceptions, experiences, motivations and capabilities among this diverse age range.

Therefore, we will be exploring a range of initiatives, projects and innovative solutions that aim to tackle inactivity among older aged adults.

Older aged adults are another key underrepresented group for Active Black Country as physically active older people have higher levels of mobility and a lower of risk of disease than those who are inactive. Ill health often means the loss of independence, social isolation, depression and a range of other long term health conditions.

Active Black Country will be supporting the “We Are Undefeatable” national campaign to support the 15 million people who live with one or more long-term health conditions in England. Launched in August 2019, it aims to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s to build physical activity into their lives.

The campaign is led by a collaboration of 15 leading health and social care charities and benefits from our expertise and insight, along with National Lottery funding.

If you have any questions for us, or would like further information please email Daniel Allen.

Take a look at the latest We are Undefeatable advert here:


The go-to place for schools to find local organisations to support their physical activity provision.

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Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

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Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

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#Walking is good for our minds, our bodies and our neighbourhoods and has been a lifeline during the past year, hel…
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