Skip to main content

 Active Black Country are widely regarded as an insight-led Active Partnership. Our hosting arrangement with Black Country Consortium Ltd and our service level agreement with the Black Country Economic Intelligence Unit provide us with timely access to the latest data and intelligence and additional capacity towards our monitoring and evaluation offer.

We are currently curating a programme of Insight across our four thematic areas and this part of the Insight Hub will be used to publish our findings. Over the next 12 months, we’ll be launching the following projects

Active Lives Longitudinal Pilot Study

Commencing in January 2020 ABC will carry out a Longitudinal Study with a cross section of schools across the Black Country. The purpose of the study is to utilise the Active Lives Children’s Survey to track participation and attitudinal data in Children and young people over a period of 5 years, surveying the same class of children during the course of their time at school.

The study will allow ABC and other partners the opportunity to pilot various approaches to improving physical activity levels over a period of time and the resulting impact of these initiatives.

Physical Literacy

In the summer of 2019 Active Black Country were invited by the Black Country and West Birmingham STP to sit on the core team of a new Population Health Management project that is looking to tackle health inequalities amongst children and young people with a specific focus on physical literacy. The project is working to the hypothesis that an increase physical literacy will lead to an increase in physical activity which will, in turn, lead to a decrease in child obesity. The multi-disciplinary project group is comprised of the 4 Black Country CCGs and local authorities and will seek to increase learnings in this emerging area of interest.

Faith Centre Insight

Active Black Country will build on the momentum from the inaugural Black Country Faith and Sport Forum in July 2019 and further explore the potential for faith communities to reach and influence the most inactive Black Country residents. The project will include extensive qualitative research and the piloting of interventions.

Opening School Facilities

Active Black Country have the opportunity to work with schools across the region to understand the barriers and opportunities around opening school facilities for community use at evenings and weekends. Emerging findings on this important piece of work will be published here.

School Swimming in the Black Country

All primary schools are now required to publish information in relation to their sport premium funding and this includes data regarding the swimming proficiency of pupils. Active Black Country have carried out desk research to map the results across 100% of our primary schools and will publish the findings shortly.

County Sports Partnership Network
Sport England
Include Me West Midlands