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Who Lives, Works and Plays in the Black Country

We have a lot of information which highlights who lives, works and plays in the Black Country.  You can download and view from the links below:

Active Lives
The Active Lives survey follows on from the Active People Survey and measures the physical activity habits of the nation at a local area level. The annual survey provides data about the participation in sports and physical activity of adults aged 16 and over, and their attitudes towards physical activity. In addition to sporting and fitness activities, the new survey measures levels of walking, cycling for travel, dance and gardening. Three levels of activity are defined: Inactive (less than 30 minutes a week), Fairly Active (30 – 149 minutes a week), and Active (At least 150 minutes a week).

The latest Black Country Active Lives survey results from October 2018, can be viewed here.

For more information on Active Lives, please click here  

Active People Survey
The Active Peoples Survey tracks the number of people taking part in sport and physical activity in England. It provides information on physical activity levels over time, by demographic, sport and geographic area. You can use their Active People Interactive Tool to create your own tailored analysis.

Active Places Power
Active Places Power is an interactive mapping and reporting tool provided by Sport England for those delivering community sport. It facilitates the strategic planning of sport provision through advanced analytical tools that reference the most authoritative sport facility and club database within the country.

Sports Market Segmentation
Sport England has created nineteen sporting segments to help us understand the nation's attitudes to sport, their motivations and barriers.

The MOVES tool is designed to provide information on the return on investment for health of sport and physical activity. The MOVES tool is based on the evidence that increased physical activity reduces the risk of a number of diseases, including cardiovascular disease and diabetes.

Economic Value of Sport – Local Model
Sport Englands Economic Value of Sport – Local Model provides area based estimates of the sport contribution to the local economy in terms of a range of outcomes such as employment and health.

Local Sport Profiles
Local Sport Profiles provides up-to-date data for their local areas, covering sports participation, facilities, health, economic, and demographics, all in one place

Public Health England Physical Activity Profile Tool
This tool provides information on physical activity levels by region and local authority, temporal trends and relationships between physical activity levels and disease outcomes.

Active Black Country Produced Resources

Know your Customer
Clubs and Organisations Resource
Black Country in Motion Zone Reports as at August 2016


Best practice examples and initiatives from across the 5 key indicators on how you could utilise your Primary PE and Sport Premium funding.

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Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

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Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

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