A new insight report launched today (13th July) by Active Black Country demonstrates how the physical activity habits of Black Country residents have been impacted during the Covid-19 pandemic.
Following a month-long campaign to engage with residents and groups across the Black Country, evidence shows that lockdown has encouraged previously inactive people to start moving more.
The measures imposed by HM Government to promote social distancing have had an unprecedented impact on the lives of Black Country residents.
The restrictions on movement for non-key workers meant that forms of exercise previously considered normal by many, such as going to a leisure centre, gym or group exercise class became impossible and people had to find new means of staying fit and healthy, including online exercise classes on YouTube, group sessions via Zoom and outdoor exercise in the local vicinity.
Some of the key findings from the research include:
Michael Salmon, Head of Insight, Health and Wellbeing for Active Black Country said:
We have witnessed new audiences benefiting from an active lifestyle; when the Prime Minister announced the new measures, they included the caveat that people could leave their residence once-a-day for exercise, prompting some residents to become more active than they’d ever been before. It’s important that we continue to engage with local residents as we transition out of this phase and provide all the support we can to help nurture these new habits.”
If you have any queries regarding the Insight Hub, or would like to find out more about this piece of research, please contact email@example.com
Best practice examples and initiatives from across the 5 key indicators on how you could utilise your Primary PE and Sport Premium funding.
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.