Launch of Impact Report 2023-24
On behalf of Active Black Country, we are proud to share our inaugural Impact Report with you for the year 2023-24.
Active Black Country exists to create and maximise opportunities for local people to find it easier to be physically active, move more and play sport.
We have a strong sense of purpose, clear values and are culturally driven to enable change; sometimes we act as a ‘catalyst’ and take a lead, whilst on other occasions we seek to work through and support other partners.
The Impact Report captures some of the work that has involved Active Black Country but has been reliant upon the brilliant network of local community partners.
Some of the stories showcased across the report, highlight the dedication of our partners, stakeholders and people who work to ‘Create an Active Black Country.’
Among the year’s highlights was the presentation of a report in Parliament in January of Speedo Swim United and Active Black Country’s Pop-up Pool initiative, which brought temporary pools to seven schools in disadvantaged and ethnically diverse communities across the Black Country and positively impacted pupils’ swim ability and classroom behaviours.
Other projects such as Phase 3 of the Opening Schools Facilities programme, the first Aquatics Sports Showcase at Sandwell Aquatics Centre and a raft of cycling, walking and water safety events held at Merry Hill were also very well received.
Active Black Country has been able to step up its support for schools and community organisations thanks to a greater level of funding from Sport England’s Commonwealth Active Communities Fund and grant awards from the likes of the Department for Education to invest in the Opening School Facilities programme.
In 2024/2025 there are some fantastic opportunities to continue our local work to create a future Black Country where all ages, abilities and backgrounds are able to be active, move and play sport.
Amanda Tomlinson, Chair of Active Black Country Board
Ian Carey, CEO of Active Black Country
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INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools and community groups to increase the number of children and families who are water safe and boost their enjoyment of swimming.
ACTIVATION ACADEMY
Resources and training material to support the Black Country sport & physical activity workforce.
