Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

Skip to main content

Meet the Team, Alys Murphy, Health and Physical Activity Strategic Lead

Search:
Filter by month:
30/04/2026
Meet the Team, Alys Murphy, Health and Physical Activity Strategic Lead

Our Health and Physical Activity Strategic Lead talks about her role and what inspires her commitment to getting more people active.

Describe your role and responsibilities as Health and Physical Activity Strategic Lead

I work with health partners across the system to integrate physical activity into health pathways. This involves working closely with NHS, public health teams, voluntary and community organisations. Key to this work is ensuring we support individuals with long-term conditions and disabilities to be more active.

How is Active Black Country making a difference in getting people active across the region?

Active Black Country is committed to tackling inequalities in access to physical activity across Dudley, Sandwell, Walsall and Wolverhampton. The place-based expansion work is helping us to better understand physical activity needs at a local level and co-design solutions with those who have the most to gain from being active.

What do you like most about the Black Country?

The people are the best part of the Black Country. In my first few months in role, I have been inspired by the passion and commitment of people working in voluntary and community organisations, as well as healthcare professionals. There is a real shared drive to support each other and make a positive difference using the power of physical activity.

In your work, what has been your biggest personal achievement recently?

Recently, I have worked with a group of Voluntary, Community, Faith, and Social Enterprise organisations to produce a lived experience report for a primary care child obesity project at the Black Country Integrated Care Board. This has helped us to build and strengthen partnerships with VCFSE groups and primary care. Most importantly, it has helped us to demonstrate the importance of lived experience and improve promotion of physical activity within primary care.

Describe yourself in three words?

Compassionate. Committed. Optimistic.

Describe what physical activity means to you and how it benefits your physical and mental wellbeing?

For me, physical activity is about moving my body. This helps me to clear my head and makes me feel good. I enjoy running in green space and going to the gym with friends or family. As a physiotherapist, I have seen first-hand the importance of movement and rehabilitation in preventing illness and supporting recovery. Physical activity is a powerful tool for improving health and wellbeing which should be accessible for everyone.

Latest news from Active Black Country

View all news
28/10/2026
SLAM! Dunk for basketball in Wolverhampton Your Spaces project
Team Wolverhampton SLAM! is using basketball to inspire young people, create positive opportunities and strengthen communities.
Read more about this article
26/10/2026
Sandwell programme boosts water confidence and leaves children “buzzing”
The Sandwell Sports and Swim Club took a whole family approach
Read more about this article
08/10/2026
Dudley programme targeting inactive pupils hailed big success
Initiative designed by the Dudley School Games Organiser team targeted six schools with the highest obesity levels.
Read more about this article

INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more about the Insight Hub

WATER SAFETY PROGRAMME

Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

Read more

Subscribe to our newsletter

Sign up to receive monthly updates