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Team GB and Aldi recruit Kevin the Carrot to inspire healthy eating in schools with their latest festive resources and prizes

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Team GB and Aldi recruit Kevin the Carrot to inspire healthy eating in schools with their latest festive resources and prizes

Get Set to Eat Fresh are excited to announce the return of Kevin the Carrot, the star of Aldi’s Christmas advert for a fourth year running, with the new healthy eating resources titled ‘Kevin’s Christmas Journey’ and ‘A Christmas Campaign’.

Aldi has released limited-edition Christmas-themed Kevin soft toys, to be won in a prize draw for schools who register by December 11th.

The Get Set to Eat Fresh initiative teaches young people aged 5–14 about eating well and gives them the skills and confidence to cook fresh, healthy meals. The latest additions to the programme’s bank of free, downloadable resources, are ‘Kevin’s Christmas Journey’, a series of festive cross-curricula challenges to use in the classroom, and ‘A Christmas Campaign’, that challenges students aged 11–14 to create a persuasive advertising campaign.

‘Kevin’s Christmas Journey’ sees Kevin and friends join young people aged 5–14 in a selection of 15 quick and flexible starter activities and six longer cross-curricular activity ideas that offer links to PSHE, Science, Design and Technology, English and Maths.

Whether it’s solving recipe-related maths problems with Kevin or creating their own healthy advent calendars, these resources are designed to engage pupils with problem-solving, higher-order-thinking-skills and creative tasks. For secondary students, Get Set to Eat Fresh has also developed the ‘A Christmas Campaign’ resource.

Students can take a behind-the-scenes look at the techniques, skills and roles needed to create an Aldi Christmas campaign, and are challenged to apply this knowledge by developing their own advert for a school celebration or to inspire people to stay active and/or eat well over the holidays.

This adaptable resource offers cross-curricular links to English, PSHE and Media Studies and can be used in the classroom and at home.

Sean McGinty, Marketing Director at Aldi UK, said:

We know that kids love Kevin and so we’re excited about our schools giveaway that gives some lucky schools the opportunity to win their very own Christmas-themed Kevin the Carrot characters! At Aldi we know the importance of healthy eating and are thrilled to launch a range of flexible resources and lesson plans for primary and secondary pupils this Christmas.”

By registering on schools will be entered into a draw to win some limited edition Kevin the Carrot soft toys.

After selling out online in a matter of minutes, Aldi and Team GB are thrilled to have secured a small number of the Christmas-themed Kevin soft toys specifically for Get Set to Eat Fresh!

Backed by an all-star cast of Team GB Aldi Athlete Ambassadors, including Olympic gold and silver medal-winning athletes Alistair and Jonny Brownlee, the Get Set to Eat Fresh programme has forged a healthy legacy that reached nearly 1.8 million children through its goal of inspiring healthy eating.

Alistair Brownlee, Triathlon, double Olympic gold medallist and Aldi Athlete Ambassador said:

It’s great to have these new healthy eating resources released for primary and secondary students this Christmas, they offer a fun way for kids to explore healthy eating options both in school and at home. And schools are in with the chance of winning a Christmas-themed toy of everyone's favourite mascot, Kevin the Carrot!”

For more information about Get Set to Eat Fresh and the new Christmas resources visit:


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