Skip to main content

We Are Undefeatable Campaign Launched

Search:
Filter by month:
29/08/2019
We Are Undefeatable Campaign Launched

Via Sport England

Sport England are working with 15 leading health and social care charities to inspire and support those with long-term health conditions build physical activity into their lives.

A major new campaign has been launched to support the 15 million people who live with one or more long-term health conditions in England.

We Are Undefeatable Open in a new window aims to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s to build physical activity into their lives. 

The campaign is led by a collaboration of 15 leading health and social care charities and benefits from our expertise and insight, along with National Lottery funding.

One in four people in England live with a long-term health condition, and they're twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

New research released today shows the majority of people with a long-term health condition want to be active and are aware of the health benefits. 

The campaign hopes to inspire, reassure and support people to be active by showing the real-life experiences of people living with a variety of conditions – both visible and invisible – on their own journeys to being active. It also recognises the unique barriers people living with long-term health conditions face.

Sport England's chief executive, Tim Hollingsworth, said he hoped the campaign would inspire more people to get active in whatever way that works for them.

We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better.

This campaign forms part of a longer-term drive by Sport England to change cultural and social norms around long-term health conditions and physical activity.” 

Juliet Bouverie, chief executive of the Stroke Association and lead campaign spokesperson, said the campaign was about enjoying being active on the good days and getting through the bad. 

People want to be more active because it improves their mood and wellbeing.  I’m hugely excited about helping more people living with a health condition feel that physical activity is possible, with lots of ideas about the ways that you can keep moving.” 

The campaign will run across TV, radio and social media, encouraging people to visit www.weareundefeatable.co.uk and use #WeAreUndefeatable for inspiration and tips on how to get active in ways that suit them. 

Campaign support packs are also being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.

ENDS

Latest news from Active Black Country

View all news
09/10/2019
A Black Country primary School has been recognised for the excellent work that they are doing using their Primary PE and Sport...
Read more
07/10/2019
England is gearing up for the largest celebration of squash since 2009 as more than 150 squash clubs open their doors to their...
Read more
07/10/2019
We don’t need to wait until we are struggling with our mental health; there are lots of things we can do to protect ourselves and...
Read more

SCHOOLS HUB

Best practice examples and initiatives from across the 5 key indicators on how you could utilise your Primary PE and Sport Premium funding.

Read more

INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more

TRAINING HUB

Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

Read more

RT @Lisa_McNally1: Our @SHAPESandwell reps in the UK Youth Parliament met Cabinet Member Cllr Jackie Taylor today. Insight, inspiration and…
Follow us on Twitter @BCbeactive

Subscribe to our newsletter

Sign up to receive monthly updates

Dudley
Wolverhampton
Walsall
Sandwell
County Sports Partnership Network
Sport England