Our core purpose is to understand the region's communities and residents, connect and collaborate with partners and influence policy, strategy, investment and delivery of interventions.
What We Do
We work collaboratively with a range of local partners to inspire and enable people to lead an active lifestyle.
We work collaboratively with a range of local partners to inspire and enable people to lead an active lifestyle, creating a broad and diverse range of opportunities for individuals that are both inclusive and attainable
As a commissioner:
Where we hold programme investment we will distribute our funding in line with addressing inequalities, working with those greatest in need to realise a broader impact.
As an enabler:
We will seek to strengthen communities across the Black Country and support those partnerships who can support great community led activity.
As a lead, a broker or a facilitator:
We will strengthen our networks locally, regionally and nationally actively sharing ideas, knowledge and evidence. We will collaborate with those who can make a difference and reflect the diversity across our communities. We recognise we can’t deliver this vision alone and will play our part, leading from the front or supporting from behind, to ensure our common purpose is realised.
As an innovator:
Embracing new ideas from people, communities and partners with fresh approaches to complex problems. We will be open to ideas generation, new approaches, partners and thereby grow new best practices. As an advocate: We will champion the Black Country and continuously seek to promote and advance its successes within the region and to a wider audience.
As an advocate:
We will champion the Black Country and continuously seek to promote and advance its successes within the region and to a wider audience.
As an interpreter:
We will understand the needs of the communities and individuals which we seek to represent and serve.
There are 6 objectives that represent the key areas of focus for all Black Country partners to identify with and work towards, to create a future where all ages, abilities and backgrounds are able to be active, move more and play.
Within these 6 objectives, Active Black Country has a set of priorities to focus on over the next 2 years. More details can be found by clicking in the boxes below.