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What We Do

We work collaboratively with a range of local partners to inspire and enable people to lead an active lifestyle.

Our core purpose is to understand the region's communities and residents, connect and collaborate with partners and influence policy, strategy, investment and delivery of interventions.

We work collaboratively with a range of local partners to inspire and enable people to lead an active lifestyle, creating a broad and diverse range of opportunities for individuals that are both inclusive and attainable.

Our core purpose is to understand the regions communities and residents, connect and collaborate with partners and influence policy, strategy, investment and delivery of interventions.

  • We continue to develop a deep understanding of the Black Country and its people.
  • We provide insight into the needs of local residents and partner priorities via the ‘Black Country Insight Hub’
  • We develop the right opportunities for people to start and stay being active through bringing partnerships together to enable delivery of a range of diverse, inclusive and attainable activities.
  • We support existing partners and providers to promote and grow the variety of opportunities available for local people.
  • We secure investment for the Black Country.
  • We provide training and advice.
  • We run events, campaigns and forums across the region.
  • We gather evidence and evaluation to advocate and champion the Black Country.

Each of our priority themes has respective objectives, priorities and a set of key work areas at any given time. The theme objectives and associated work areas support the implementation of ‘Towards An Active Black Country’. More information on the key areas of work against each theme can be seen in the boxes to the right.

  • Communities

    Understanding the needs of Black Country residents, connecting investment and infrastructure to the right places.

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  • Education

    Supporting schools to develop a lifelong physical activity habit for young people.

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  • Health & Wellbeing

    Reducing levels of obesity and inactivity, by supporting communities to get local residents active.

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  • Workforce, Skills and Employment

    Increasing participation in sport & physical activity by engaging and empowering the traditional & emerging workforce.

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SCHOOLS HUB

Best practice examples and initiatives from across the 5 key indicators on how you could utilise your Primary PE and Sport Premium funding.

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INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

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TRAINING HUB

Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

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Dudley
Wolverhampton
Walsall
Sandwell
County Sports Partnership Network
Sport England
Include Me West Midlands