Creating an active, healthier region
We Understand

We Collaborate

We Influence


INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

ACTIVATION ACADEMY
Resources and training material to support the Black Country sport & physical activity workforce.
Latest news from Active Black Country
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22/08/2025
Invitation to Tender for Digital Strategy and Skills Partner for Active Black Country
Invitation to Tender (ITT) for the provision of a Digital Strategy and Skills Partner for Active Black Country.
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21/08/2025
Move Together campaign promotes Black Country canals to boost health and wellbeing
Discover how Move Together is inspiring people to explore the beautiful Black Country canals.
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21/08/2025
Finance specialist joins Active Black Country Board
Patrick O'Driscoll brings over a decade of experience in finance.
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