2022 Black Country Primary School Conference - 20th May 2022 - Click here for more details.
Skip to main content

Celebrities team up with Olympians to launch national mental wellbeing campaign for the Summer of World Athletics

Filter by month:
Celebrities team up with Olympians to launch national mental wellbeing campaign for the Summer of World Athletics

Celebrities, including Matt Johnson, Anna Williamson, Nick Bright and four-time Olympian Donna Fraser, have teamed up with England Athletics and Mind to launch a national campaign to highlight the importance of getting physically active for mental health and wellbeing.

#17MinutesForMe is a pioneering 8-week campaign that encourages participants to take the time for 17 minutes of physical activity 3 times a week during the World Para Athletics Championships and the IAAF World Championships taking place in London in July and August.

The challenge is part of Team Personal Best - one of the projects created under the Inspiration Programme which will harness the impact of hosting the World Para Athletics Championships and IAAF World Championships through a series of grassroots athletics projects. The purpose of the campaign is to enhance mental wellbeing and encourage ongoing participation in running and athletics.

Young, old, active or inactive, this is a challenge that everyone can take part in either individually or with others!

Welsh TV star Matt Johnson, a Mind ambassador, spoke of his own struggle with depression and why he’s involved with #17MinutesForMe.

Johnson said:

17MinutesForMe is going to bring together mental and physical wellbeing - two things that have a big personal meaning for me. The challenges we face in our lives are all different. And so are our minds and our bodies. But what we do know is that being active, in a way that works for you, can help reduce the risk of depression by up to 30%. And this is what #17MinutesForMe is all about - looking after your body and your mind.”

Each week, a #17MinutesForMe ‘team leader’ will take the lead to motivate and encourage participants to keep going throughout the challenge, through emails and social media content. All of the team leaders have their own reasons for why mental wellbeing is so important to them.

Mind ambassador and TV presenter Anna Williamson feels passionately about the benefits of exercise on mental wellbeing having used exercise to overcome anxiety. Also an author, counsellor and mum, Anna truly feels that taking time out for yourself is crucial for good mental health.

Anna and Matt will be joined by a Dudley Mind volunteer, John who has a heart warming story to share about how running changed his life and helped him to manage his depression at the age of 72, and also Lucy who is a England Athletics Mental Health Ambassador and RunTogether Run Leader.

Lucy leads several running groups in her community that aim to help people de-stress and relax. Radio 1xtra’s Nick Bright and Four-time Olympian Donna Fraser will also feature in the challenge. #17MinutesForMe launched on the 26th June.

Head to www.17minutesforme.com and sign up to receive your first week of emails, packed full of exciting content and activities beginning on the 3rd of July.


About Mind:

  • We’re Mind, the mental health charity. We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We won't give up until everyone experiencing a mental health problem gets both support and respect. www.mind.org.uk
  • Please note that Mind is not an acronym and should be set in title case
  • Mind has a confidential information and support line, Mind Infoline, available on 0300 123 3393 (lines open 9am - 6pm, Monday – Friday)
  • Mind’s Media Team can be reached on 0208 522 1743 or media@mind.org.uk .

For urgent out of hours enquiries call the media mobile on 07850 788 514. For more information on Mind’s sports work including how to get involved see mind.org.uk/sport


No comments have been submitted yet.

Post A Comment

Latest news from Active Black Country

View all news
Tender Opportunity: Black Country Wayfinding Platform
Active Black Country have identified the need to invest in the development of a bespoke wayfinding platform in conjunction with...
Read more about this article
500 residents visit East Park for Bank Holiday Family Fun Day as part of Get Out Get Active in Wolverhampton
Approximately 500 residents from Wolverhampton came to East Park on the May Day Bank Holiday to take part in a family fun day...
Read more about this article
Birmingham 2022: Active Black Country receives £140k to support community sport and physical activity projects
Active Black Country invites community sport and physical activity projects to apply for funding as part of on-going work to help...
Read more about this article


The go-to place for schools to find local organisations to support their physical activity provision.

Read more about the Supplier Hub


Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more about the Insight Hub


Resources and videos to support the Black Country sport & physical activity workforce, sports clubs and community organisations.

Read more about the Training Hub

Our Latest Tweet

RT @LtPFUK: Announcing... the 2022 Levelling the Playing Field awards!🏆 Know someone involved in LtPF who is dedicated, has overcome adver…
Follow us on Twitter @BCbeactive

Subscribe to our newsletter

Sign up to receive monthly updates